Photography logo

Jacki Hedlund, a photographer specializing in western portraiture and landscapes, reached out wanting a logo that incorporated her initials with a hint of the Palouse wheat that surrounds her area. I worked with her over several weeks developing sketches of ideas that formed a design she is extremely proud of.


It all starts with pencil on paper.

After talking and better understanding the needs, wants, purpose, and personality of the client, I turn to sketching out ideas. Narrowing things down, I’ll share two or three, at which point we’ll discuss what we like and don’t like before moving on to a more refined version of the logotype.


The design process eventually moves to the computer where things are created in vector format, allowing for complete scalability without quality loss. It’s at this point we begin exploring colors, shading, fonts (if necessary), different variations…


The project ends with a brand the client is happy with and assets they can easily use to present a professional, cohesive look both online and in print.